Lutendo Magina is a cosmetic chemist with over 14 years of international experience in research and development, cosmetic manufacturing, quality management, and cosmetic regulatory affairs. In June 2022, he left his last employer and founded Magina R&D Consulting, a research and development laboratory and contract manufacturing company.

However, there was a huge demand from the hairdressers and the industry people requesting him to come up with a quality relaxer range as it was popular that he had previously launched super quality products in the market before.

He saw a gap in the industry for a high-quality, innovative professional hair care range that is salon-exclusive.

In December 2022, he launched O’Care Professional, a line of hair care products that meet this need.

He is a member of the COSCHEM and CTFA (The Cosmetic, Toiletry and Perfumery Association of South Africa). He is passionate about developing high-quality, innovative hair care products that meet the needs of hairdressers and their clients.